BSc (Hons) Business Management (Marketing)

Every business needs to find and keep customers. Marketing is fundamental to business success and organisations in all sectors need skilled managers with marketing knowledge. Graduates of our BSc (Hons) Business Management (Marketing) also receive the CMI Level 5 Diploma in Leadership and Management – this impressive dual-award offers an excellent start to a career with global opportunities.

BSc (Hons) Business Management (Marketing)

Course details

Business management qualifications open doors and are considered essential whether you are looking to pursue a career in business, or achieve higher levels of responsibility in your current work.

Our BSc (Hons) in Business Management (Marketing) offers a strong grounding in an essential range of contemporary business management subjects combined with the opportunity to focus your studies in the final year. When you successfully complete the course you’ll also receive the CMI Level 5 Diploma in Leadership and Management and exemptions for some CIM professional qualifications.

By studying core modules that are common between all our BSc (Hons) Business Management programmes, you’ll be exposed to key concepts in marketing and areas such as business law, leadership and people management, strategic management, information systems and big data, project management, finance, innovation and enterprise. This solid foundation will support your advanced studies into specialist subjects including digital marketing strategy, marketing for E-commerce and global consumer behaviour.

Developing your employability is a key focus of this dynamic and flexible programme. Real-life case studies, guest speakers and industry visits are designed to help you to understand the business environment and the needs of employers in local, national and international contexts. We’ll support you to develop sought-after skills such as communication, data analysis, time management, team working and problem solving.

We also aim to help you develop lifelong learning skills so that you can take ownership of your professional development for the future, maximising your potential for success.

  • UCAS points: 104
  • Start date: 23/09/2019 or 27/01/2020
  • Location: The University of Bolton
  • Award: BSc (Hons)
  • Duration: 4.5 years

Course highlights:

  • Our team of highly knowledgeable and enthusiastic business management lecturers offer face-to-face sessions and one-to-one support, ensuring you can access help and advice when you need it.
  • On successful completion of this dual award course you’ll receive both an academic degree and a professionally-recognised management qualification – the CMI Level 5 Diploma in Leadership and Management. You don’t need to take extra exams or coursework to achieve the Diploma – we combine our degree module and CMI assessments streamlining your route to both qualifications.
  • On the Business Management (Marketing) pathway you’ll also have the opportunity to gain exemptions from professional qualifications offered by the Chartered Institute of Marketing (CIM).
  • This course is part of our Business Management suite of degrees. All students study the same modules at the first two levels of the course to gain an in depth knowledge of the major business disciplines. At Honours level, you can follow the specialist pathway in Marketing, choose to transfer to one of our other specialist pathways in Law, People Management, Supply Chain, Finance, Enterprise or Retail, or follow the core Business Management route.
  • Face-to-face sessions and one-to-one support is offered by our team of highly experienced and enthusiastic lecturers who have worked in a wide range of businesses ranging from multinational organisation to SMEs.
  • The University offers excellent 24/7 library and IT facilities, WiFi, and well-appointed learning areas.

Key features:

  • This course is offered within our vibrant Institute of Management environment in Bolton town centre.
  • We use small group and tutorial teaching, so you have the opportunity to benefit from the excellent support offered by our teaching staff.
  • We regularly invite guest speakers who hold senior positions in industry and practice, enabling you to benefit from their knowledge and advice.
  • Course materials are available online, allowing you to prepare work at home and make the most of the highly interactive in-class tuition.
  • Contemporary research findings are woven into our teaching. We offer a robust academic underpinning to your studies of business management.
  • Our dedicated team will support you as you develop critical thinking and research skills and apply these during your final year dissertation.

Entry requirements

  • UCAS points: 104
  • Start date: 23/09/2019 or 27/01/2020
  • Location: The University of Bolton
  • Award: BSc (Hons)
  • Duration: 4.5 years

Any subjects are acceptable at Level 3.

You should also have five GCSEs at grade C or above or grade 4 to 9 (or equivalent) including English Language.

If you have non-traditional entry qualifications and relevant experience, or a suitable portfolio of work that we consider a reasonable substitute for the qualifications we typically accept for this course, then we will be happy to consider your application.

You may be required to attend an interview and/or provide a portfolio of work.

If English isn’t your first language you’ll also need IELTS 6.0 with no less than 5.5 in any band (or equivalent). We also accept a range of other English language qualifications – please visit our English Language Requirements web page for more details. Find out more

If you don’t meet the entry requirements for this course please consider our BSc (Hons) Business Management (Marketing) with foundation year course.

Career opportunities

Our dual award BSc (Hons) Business Management (Marketing) course is designed to provide a broad understanding of business functions within the business and commercial world with the opportunity to develop expertise in the specific area of marketing.

The course offers you a route into general management as well as the specialist area of marketing, so you can tailor your skills and knowledge to pursue your chosen career. Areas such as business supply chain management, enterprise, finance, law, retail and people management would also be open to you. The dual qualification gained on successful completion of this course is designed to enhance your employability in your preferred field of management.

In addition to nurturing academic and sector specific knowledge, the programme aims to support your development of key employability skills, such as critical thinking, problem solving and data analysis. Overall, the course aims to give you an essential appreciation of the skills needed to thrive and adapt in the changing world of work.

What can I do with this qualification?

Graduates with specialist marketing knowledge underpinned by a broader understanding of how businesses and managers operate have a competitive advantage when entering employment or self-employment. As a graduate of this course, you’ll be equipped to enter a wide range of business and management roles in the public, private and voluntary sectors.

Possessing knowledge of the marketing landscape, brand and consumer analysis and digital communication is valuable for most management roles. You’ll be well placed to embark on careers in areas such as retail management, human resource management, customer service management, advertising, merchandising, logistics and supply chain management. You might also pursue a career specifically as a marketing manager or consultant.

You may choose to undertake further study in order to develop your expertise in a particular area. A wide range of postgraduate and professional development courses are available in specialist areas of marketing such as digital, content and social media marketing, market research or public relations. Alternatively, you could focus your studies on human resources, finance, law, computing or international business management. Studying for an MBA is also another option.

Alternative career options

  • Hotel and leisure management
  • Public relations
  • Financial management
  • Information systems
  • Market research analysis
  • Product management
  • Health policy and information
  • Purchasing
  • Teaching and education
  • Media (TV, film, online, newspaper, magazine)
  • Self-employment
  • Banking
  • Auditing and quality assurance
  • Project management
  • Risk and insurance

Professional recognition

Graduates of the BSc (Hons) Business Management (Marketing) pathway will receive a Level 5 Diploma in Leadership and Management from the CMI (Chartered Management Institute).

The Level 5 Diploma is the CMI’s benchmark qualification and offers the quickest exemption route towards Chartered Manager (CMgr MCMI) status. Chartered Manager status is only awarded by the CMI and is the highest status that can be achieved in the management profession.

Additionally, graduates of the BSc (Hons) Business Management (Marketing) pathway will also be eligible for exemptions from the following CIM (Chartered Institute of Marketing) qualifications: CIM Certificate in Professional Marketing and CIM Diploma in Professional Marketing.

Fees & funding

No fee information is currently available, please contact Student Data Management on 01204 903059 or SDMenquiries@bolton.ac.uk for more information

The fees for a student’s course of study will be set for the normal duration of that course subject only to inflationary increases – measured by the Consumer Price Index (CPI) recorded in March each year to take effect for subsequent start dates.

The University is currently awaiting Government guidelines as to EU fee charges for students commencing study in 2019/20.

UK undergraduate tuition fees are subject to UK government approval and are subject to the outcome of the Teaching Excellence Framework.

How to apply

Home/EU

You may apply directly to the University using the University's online application form. Please select your chosen start date from the list below:

Before you commence the online application please read the Application Guidance Notes.

You should also ensure you have to hand:

  • Details of the educational establishments you attended and dates

  • Your certificates for the qualifications you are using to gain entry to the course – you will need to enter the completion date and upload copies

  • Details of any employment history including name, address, dates and role

  • Personal statement – this can be either input into the relevant field or uploaded separately

  • Details including e-mail addresses of two referees, at least one of which should be someone who can provide an academic reference

Please make sure any documents you wish to upload in support of your application are in pdf or jpeg format. Personal statements may be word documents.

Please ensure your data is correct at each stage of the application before you proceed to the next page. If you use the back button at any time during the application, you should check the validity of the data you have already input.

If you experience difficulties during the application process, contact the Admissions Team on 01204 903394 or admissions@bolton.ac.uk

International

International applications are not possible for this course

As an international student you are not allowed to study this course because of the restrictions on your visa.

We offer a wide range of full-time courses in lots of different subjects, many of our courses start in September and January. If you would like to see what courses are available please visit our Course Search.

Teaching & assessment

Modules

Modules listed below are a mixture of compulsory and optional. You may not have the opportunity to study all the modules as part of the course.

  • Professional and Academic Skills Development
  • Business Law
  • Business Environment
  • Contemporary Issues in Marketing
  • Information Systems and Big Data Analysis
  • People and Performance
  • Business Management and Career Development
  • Leading and Managing Teams
  • Project Management
  • Enterprise, Innovation and Creativity
  • Financial Management and Decision Making
  • Business Project
  • Dissertation
  • Strategic Management
  • E Commerce and Contemporary Marketing Practice
  • Global Consumer Behaviour
  • Integrated Digital Marketing Strategy

Teaching, learning and assessment

Lectures will be used to introduce the core course content, while seminars will allow you to explore subjects in greater detail. Tutorials offer space for you to ask any questions you have, ensuring you understand the topics covered in the lectures and seminars. We use case studies and practical scenarios as a means to help you learn to apply academic theory to real-life practical scenarios, allowing you to gain insights into contemporary practice in a working business environment. You’ll also be expected to undertake considerable guided independent study; for instance, library research and background reading, preparing for seminar and tutorial activities, and working on assignments.

Furthermore, you’ll be expected to adopt work-based learning as part of your employment or during a work experience placement.

Guest lectures and presentations by a variety of visiting speakers from relevant employment areas will offer you the chance to further develop your knowledge and understanding.

In terms of assessment, you can expect time constrained exams, essays, reports, presentations, portfolios, and others. These contribute to your final module mark and allow you to demonstrate that you have met the learning outcomes.

We also use other forms of assessment to help you learn, provide you with feedback, and inform your development. These do not, however, count towards your final module mark.

Disclaimer

The university will use all reasonable endeavours to deliver your course as described in its published material and the programme specification for the academic year in which you begin your course. Please be aware that our courses are subject to review on an ongoing basis. The content of course modules and mode of associated assessments may be updated on an annual basis. This is to ensure that all modules are up to date and responsive to employment and sector needs. The published course material and the programme specification contain indicative ‘optional modules’ that may be subject to change due to circumstances outside of our control. For this reason we cannot guarantee to run any specific optional module.


Assessment methods

Level Assessment method
Level One Coursework (42%), Practical exams (32%), Written exams (26%)
Level Two Coursework (67%), Practical exams (25%), Written exams (8%)
Level Three Coursework (66%), Practical exams (15%), Written exams (19%)

Learning activities

Level Learning activity
Level One Guided independent study (66%), Scheduled learning and teaching activities (34%)
Level Two Guided independent study (66%), Placement/study abroad (17%), Scheduled learning and teaching activities (17%)
Level Three Guided independent study (77%), Scheduled learning and teaching activities (23%)

Contact The University

Key facts

  • Course type:
    Part-time
  • Start date:
    23/09/2019 or 27/01/2020
  • Location:
    The University of Bolton
  • Award:
    BSc (Hons)
  • UCAS points:
    104
  • Duration:
    4.5 years

Contact us

Ian Chapman
Programme Leader
Email: I.Chapman@bolton.ac.uk
Telephone: +44 (0)1204 903774

Enquiry Team
University of Bolton
Email: enquiries@bolton.ac.uk
Telephone: +44 (0)1204 903903